Table of Contents
Answer: Event, Category, Action, Label.
Which kinds of hits does Google Analytics track?
Google Analytics is the number one tool that shows different metrics that every successful website should track. The data is made of each user’s interaction, known as a hit. It tracks pageview hit, screen view hit, event hit, social interaction hit, e-commerce hit, user timing hit, and exception hit.
What campaign parameter is not available by default?
Utm_adgroup campaign parameter is not available in Google Analytics by default.
What report provides data on how specific sections of a website performed?
Content Drilldown report provides data on how specific sections of a website performed.
What is event count in Analytics?
In Event measurement, each interaction with a targeted web-page object is counted and associated with a given user session. For example, if one user clicks the same button on a video 5 times, the total number of events associated with the video is 5, and the number of unique events is 1.
What is hit analysis?
Hyperlink-Induced Topic Search (HITS; also known as hubs and authorities) is a link analysis algorithm that rates Web pages, developed by Jon Kleinberg. In other words, a good hub represents a page that pointed to many other pages, while a good authority represents a page that is linked by many different hubs.
Which three campaign parameters are recommended to manually track campaigns?
Answer: Medium, Source, and Content.
What are campaign parameters?
Campaign parameters are text snippets that you insert into your URL to track where your visitors and buyers are coming from. That is, they allow you to understand the behavior of your audience and see which advertising strategies are attracting the most visits and purchases for your product.
What criteria Cannot be used to create a custom segment?
Answer: Dimensions. Metrics. Ad type. Sequences of user actions.
What campaign parameter is available by default in Google Analytics?
What campaign parameter is not available by default in Google Analytics? 100% Correct Answer: utm_adgroup.
What features are required to track customers?
You can track customers’ search terms using the “Site Search” feature of Google Analytics.
What report provides data on how specific sections of a website performed quizlet?
What report provides data on how specific sections of a website performed? Content Drilldown report.
What scope levels are available for dimensions and metrics?
There are four levels of scope: product, hit, session, and user: Product – value is applied to the product for which it has been set (Enhanced Ecommerce only). Hit – value is applied to the single hit for which it has been set.
How do I see event parameters in Google Analytics?
You can always click the Parameter reporting tab on top of the All events report to see a list of the events that have custom parameters enabled, and you can click the event name to edit the parameters. Once you see the parameter selector, you can search for the parameters name in the list.
How do you track events?
Event tracking using Google Tag Manager Log into Google Tag Manager. Select “Tags” from the left-hand side. Create a new tag and select Universal Analytics as the Tag Type. Set your Google Analytics Tracking ID. Choose “Event” for the track type. Set your Event Category, Action, Label and Values.
What parameter should you use if you were tracking different versions of an ad?
The Content parameter should be used to track different ad versions if you are testing two ads within a campaign (different images, copy, etc.). You can name them whatever makes most sense for your campaign.
What is a hit report?
A search-term hit report is generated when search terms are applied to a larger set of collected documents to cull the documents that should actually be reviewed. Hit reports, by themselves, are of limited value, however.
Where and how hits is used?
A hit is a metric used in website analytics. While “hits” and “visits” are sometimes used interchangeably, they are two different things. A visit is recorded when a user visits a webpage. A hit is recorded for each resource that is downloaded from a web server.
What is a hit in web Analytics?
A hit is a request to a web server for a file (such as a web page, image, JavaScript, or Cascading Style Sheet). There may be many hits per page view since an HTML page can contain multiple files, such as images.
What feature would be used to collect How many times?
Event Tracking would be used to collect how many times users downloaded a product catalog.
What campaigns require manual tags on destination URLs for tracking?
What campaigns require manual tags on destination URLs for AdWords campaigns. Email campaigns. AdWords and email campaigns. None of the above.
Which report indicate how traffic arrived at a website?
Explanation: All the websites that send traffic to your website come under “Referrals” in Google Analytics.
What are the 5 UTM parameters?
There are five standard UTM values: campaign, source, medium, term, and content. Marketers add these at the end of their web page URLs before they promote them.
Which UTM parameters are required?
There are 5 parameters you can add to your URLs: utm_source : Identify the advertiser, site, publication, etc. utm_medium : The advertising or marketing medium, for example: cpc, banner, email newsletter. utm_campaign : The individual campaign name, slogan, promo code, etc. utm_term : Identify paid search keywords.
What are the parameter for governing advertising campaign?
The five advertising goals of building image, providing information, being persuasive, supporting other marketing efforts, and encouraging action are not separate from each other.
What criteria Cannot be used to create a dynamic remarketing audience?
What criteria could not be used to create a Dynamic Remarketing audience? Users who viewed a search result page on your website. Users who viewed product detail pages. Users who viewed your homepage. Users who returned an item they purchased.
What scope applies to custom metrics?
What scope applies to custom metrics? Hit – the value of the custom metric is only applied to the hit with which the value was sent. Google Analytics will calculate and send the value for each hit. Product – the value of the custom metric is only applied to the product with which the value was set.
What must metrics and dimensions share in order to report accurately?
In Custom Reports, metrics and dimensions share Same scope in order to report accurately. Save Your Time & Efforts – Buy Answersheet! Explanation: Not every metric can be combined with every dimension. Each dimension and metric has a scope: user-level, session-level, or hit-level.
What would prevent data from appearing in a custom report?
Answer: A filter that filters out all data.
What parameter does Google ads include in the destination URL?
For Auto Tagging Google Ads, what parameter does Google Ads include in the destination url? The correct answer is Gclid. Gclid stands for Google Click ID. Google Ads appends the Gclid preceding any fragment or custom UTM parameter.
What channel is not included in default channel report?
Device channel is not included in the default Channels report.
