Table of Contents
Which of the following statements is true of product oriented firms?
They focus on their customers and have quick cycle times. d. They determine what products their customers want and then produce them. Which of the following statements is true of firms that adopt relationship marketing strategies?.
Which of the following statements is a difference between a production orientation and a sales orientation quizlet?
Which of the following statements is a difference between a production orientation and a sales orientation? A production orientation focuses on the internal capabilities of a firm, while a sales orientation focuses on increasing a firm’s profits by using aggressive advertisements.
What is meant by production orientation?
Production Orientation vs. They constantly monitor their customer’s desires and are quick to change the product or service they offer to whatever best suits their customers. Instead of a ‘better mousetrap’ philosophy, a market-oriented company’s philosophy is ‘the customer is always right. ‘Sep 9, 2021.
Which of the following statements is a difference between market-oriented personnel and sales-oriented personnel?
Which of the following statements is a difference between market-oriented personnel and sales-oriented personnel? Market-oriented personnel focus on the production of goods and services, while sales-oriented personnel focus on the benefits of the products its customers seek.
Which of the following is true of a strategic planning in a firm?
Which of the following is true of strategic planning in a firm? Strategic planning deals with adapting the firm to take advantage of opportunities in its changing environment. Cosmetics firm SatinSilk is revamping its mission statement and advertising strategy.
Which of the following is true about competition and customer value?
Which of the following is true about competition and customer value? A firm offering better values than its competition is likely to acquire new customers. A firm that creates customer value that is superior to its competition is likely to retain customers. Customer needs determine how the restaurant operates.
Which of the following is a similarity between a production orientation and a sales orientation?
Which of the following is a similarity between a production orientation and a sales orientation? Both lack an understanding of the needs and wants of the marketplace.
What philosophy does a company with production orientation follow?
a management philosophy, concept, focus or state of mind which emphasises production techniques and unit-cost reduction rather than the needs and wants of the target market; the orientation assumes that consumers will favour those products that are the most readily available and at the most affordable prices and that a.
How would a firm benefit from production orientation?
A production-oriented firm focuses on satisfying customer wants and needs. The grocer then schedules shipments of specific items based on these customer segments and offers different kinds of promotions to different customer groups. This is an example of customer relationship management.
What is a production oriented mission statement?
Product-oriented missions. Product-oriented missions focus on what products or services to serve rather than what solutions to provide for customers. These statements provide less flexibility for the company because most products have short life cycle and offer limited market expansion.
What are examples of production orientation?
Production Orientation Elements One notable production orientation example is fast food restaurant chains such as Burger King and McDonald’s, which focus on making thousands of burgers a day at a cheap price.
What are some examples of production oriented companies?
There are numerous examples of companies that take this approach. Notable examples include fast-food chains such as Burger King or McDonald’s, which focus on producing high quantities of fast food at the lowest price possible. Another example is the Ford Motor Company.
Which of the following statements is a difference between market-oriented personnel and sales-oriented personnel quizlet?
Which of the following statements is a difference between market-oriented personnel and sales-oriented personnel? Market-oriented personnel tend to have an external focus, while sales-oriented personnel tend to be inward looking.
Which of the following is a difference between an organization with market orientation and an organization with production orientation?
A business with a marketing orientation is essentially led by the needs of its customers. In contrast, a production-oriented company does not pay close attention to the needs of its customers and is focused primarily on making the maximum number of products.
What does a production-oriented firm focus its research on?
A production-oriented firm focuses on its internal capabilities. 8. The societal marketing orientation extends the marketing concept by acknowledging that some products that customers want may not really be in their best interests or the best interests of society as a whole.
Which of the following is a purpose served by strategic planning quizlet?
3.1 The only purpose of a strategic plan is to guide employees’ daily activities.
What is the overall focus of strategic planning?
The purpose of strategic planning is to set your overall goals for your business and to develop a plan to achieve them. It involves stepping back from your day-to-day operations and asking where your business is headed and what its priorities should be.
Which of the following is the first step in strategic planning *?
A brief description of these steps follows: Strategic Objectives and Analysis. The first step is to define the vision, mission, and values statements of the organization. This is done in combination with the external analysis of the business environment (PESTEL) and internal analysis of the organization (SWOT).
Which of the following statements support the sales driven approach to the marketplace?
13) Which of the following statements supports the sales driven approach to the marketplace? Answer: Market capitalization is the ultimate motive of a business. 14) An organization spends heavy research and development and has a product focus. Answer: Quality improvement in products can result in customer value.
Which of the following statements best defines return on investment?
Which of the following statements best defines return on investment? It is a firm’s net profits after taxes divided by total assets. is a company’s product sales as a percentage of total sales for that industry. It gives an estimate of how much profit can be earned if a higher sales volume is obtained.
Which of the following statements best describes the key differences between advertising and public relations?
Which of the following statements describes a key difference between advertising and public relations? Advertising is usually directly paid while public relations is usually indirectly paid. Advertising is usually directly paid, and publicity is usually indirectly paid.
How does production and sales orientation similar and differ in concept?
Production orientation is when a company focuses on their internal strengths and not what benefits the customer. Sales orientation is when a company decides to use aggressive sales techniques to push their product at their customers.
How is a marketing oriented firm different from a production oriented firm or a sales oriented firm quizlet?
First, sales-oriented firms focus on their own needs; market-oriented firms focus on customers’ needs and preferences. Second, sales-oriented companies consider themselves to be deliverers of goods and services, whereas market-oriented companies view themselves as satisfiers of customers.
Which of the following is a drawback of the production orientation philosophy?
Which of the following is a drawback of the production-orientation philosophy? It overlooks the importance of market research. Unlike a market-oriented firm, a sales-oriented firm targets its products at the average customer.
