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Oracle Eloqua is a software as a service (SaaS) platform for marketing automation offered by Oracle that aims to help B2B marketers and organizations manage marketing campaigns and sales lead generation.
What is the difference between Eloqua and Marketo?
Unlike Marketo, which requires multiple steps to modify and manage its complex workflows, Eloqua lets you intuitively create campaign journeys that personalize and adapt to your customers as they engage with your brand2.
What is Eloqua email?
Eloqua features a marketing campaign planning canvas and email automation to target customers and prospective clients. The software tracks opened emails, customer activity and visitor behavior potential clients through the marketer’s website.
What is Eloqua campaign?
Campaigns are at the heart of Oracle Eloqua and marketing automation. Campaigns enable you to create dynamic, personalized, and unique journeys for your contacts. You can create two types of campaigns: Simple email campaigns allow you send a single email to a group of contacts.
What is similar to Eloqua?
Top 10 Alternatives to Oracle Eloqua ActiveCampaign. HubSpot Marketing Hub. Adobe Marketo Engage. Pardot. Keap (formerly Infusionsoft) Act-On. SharpSpring. Autopilot.
Is Eloqua a CRM?
Eloqua does not provide a CRM. Though you can connect your Eloqua instance with other CRM tools such as Oracle’s CRM, SalesForce, Microsoft Dynamics, and more. Having a CRM paired with your Eloqua marketing automation will help you turn your leads into paying customers.
How much does Oracle Eloqua cost?
Oracle Eloqua Pricing Name Price Basic $2,000/month Standard $4,000/month Enterprise Contact Sales/month.
Who uses Eloqua?
Companies using Oracle Eloqua for Marketing Automation include: Samsung Electronics, a United States based Manufacturing organisation with 287439 employees and revenues of $206.19 billions, CIGNA Corporation, a United States based Healthcare organisation with 72226 employees and revenues of $160.58 billions, Dell Mar 3, 2021.
Who owns Eloqua?
Oracle today announced that it has entered into an agreement to acquire Eloqua, Inc. (NASDAQ: ELOQ), a leading provider of cloud-based marketing automation and revenue performance management software for $23.50 per share or approximately $871 million, net of Eloqua’s cash.
What is Eloqua cloud?
Founded in 1999, Eloqua is a cloud-based marketing automation and revenue performance management solution company. Not only does it help automate marketing workflows, but it also helps sales and marketing teams grow their business and improve revenue.
What is an Eloqua landing page?
Using Eloqua, you can insert visitor or contact information directly into your landing pages to provide them with a customized experience. The landing page should grab the visitor’s attention, and it should give them a reason to stay and take action.
What does the analyzer license provide in Eloqua?
Analyzers can do everything a reporter can do and can also create analyses and dashboards. Only users who have an analyzer license can access analyzer features. Customers are able to have as many Analyzer licenses enabled as the number of Eloqua Marketing users they are licensed for.
What is campaign canvas?
The campaign canvas includes a wide variety of elements that you can use to create rich, multi-step campaigns that meet your marketing goals. Each element has its own configuration needs: some elements, like Wait, are very straightforward, while others require a more complex configuration.
Is Eloqua easy to learn?
Oracle is fundamentally just like SQL Server and every other relational database system. It’s relatively easy to learn — as long as you have a good handle on Linux and SQL. If you have already learned SQL Server, then you can certainly learn Oracle databases.
What is Eloqua integration?
Customer relationship management (CRM) systems and Oracle Eloqua are databases hosted on different servers. Integration enables the passing of information between these databases. An External Call is a set of API instructions from Oracle Eloqua that accesses the CRM and passes data to it.
What is Eloqua Profiler?
Profiler is one of Oracle Eloqua’s Sales Tools. It presents valuable information about contacts in an easily accessible and data-rich format that can be viewed on desktop computers, tablets, and mobile devices.
Is Eloqua cloud based?
Cloud apps-based integrations Use our modern and secure cloud apps for Salesforce and Oracle Sales to easily configure and connect your CRM and Eloqua. Prioritize and route the most engaged leads in minutes, instead of hours or days.
How many companies use Eloqua?
Who uses Eloqua? 26 companies reportedly use Eloqua in their tech stacks, including Fujitsu, RingCentral, and Synopsys.
Does Eloqua integrate with Salesforce?
Oracle Eloqua and Salesforce integration can help you boost marketing and sales alignment and drive ROI. Connect the segmentation, campaign management, and lead generation processes in Oracle Eloqua with the lead, contact, and account management processes in Salesforce.
What is eloqua testing?
A/B testing is one of the easiest ways to increase conversion rates and learn more about your audience. In an A/B test, you are testing a control version of an email (A) against a different version (B) to measure which one is most successful. Important: Oracle Eloqua provides you with a workflow to A/B test emails.
What is the best marketing automation tool?
The 7 Best Marketing Automation Tools Marketo. Marketo is perhaps the best known marketing automation tool, and for good reason. Eloqua. You can think of Eloqua as the Ferrari of marketing automation. Customer.io. The main reason we love Customer.io is its flexibility. Constant Contact. HubSpot. ExactTarget/Pardot. Userfox.
What is the Oracle marketing Cloud?
Oracle Marketing is the most comprehensive, integrated marketing solution available to launch cross-channel marketing programs and unify all prospect and customer marketing signals in a single view.
When was Eloqua founded?
1999, Toronto, Canada.
Is Oracle the same as SAP?
The difference between SAP and Oracle is that SAP allows you to integrate several business activities while Oracle is a software that is used by large enterprises to manage various database systems and gives effective solutions.
What is the difference between Eloqua and responsys?
Oracle sees Responsys as a clear B2C marketing tool, where Eloqua is focused on B2B customers. Now both Oracle and Salesforce have marketing systems that are expressly designed for either B2B or B2C customers.
What is Oracle Infinity?
Oracle Infinity is a digital analytics platform for tracking, measuring, and optimizing the performance and visitor behavior of enterprise websites and mobile apps. Oracle Infinity provides: Data collection: Collect web and mobile app activity data that interests you.
What is Oracle RightNow?
Oracle RightNow is a customer relationship management (CRM) software service for enterprise organizations. It was originally developed by RightNow Technologies, Inc., which was acquired by Oracle Corporation in 2011 in a $1.8 billion deal.
