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An EPK, or electronic press kit, is a digital version of a promotional package that musicians used to mail out to venues, festivals, or talent buyers. EPKs are regularly used as a general online resume that sums up a musician’s career to date.
What is included in an electronic press kit?
Here are the essential elements to include in your Electronic Press Kit: Links to Your Music. Artist Biography. Professional Photos and Album Artwork. Logos and Branding Assets. High-Quality Music Videos. Embedded Links to Your Assets. Press and Testimonials. Tour Dates and Show Information.
What is a press kit for artist?
A press kit is just what it sounds like, as it is a group of documents presenting the artist’s background, education, experience, past exhibitions, publishing achievements, competition awards along the artist’s current and future shows, etc.
How much does an EPK cost?
$195. Send an EPK to connect with venues and promoters. Show off your tunes, send photos, and display fan demographics — set up yours today! And more!.
What is a media press kit?
A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials that provide information about a person, company, organization or cause and which is distributed to members of the media for promotional use.
How does one prepare an electronic press kit?
How do you create an EPK on your website? Decide on the goal for your EPK. An electronic press kit is commonly used to garner press. Gather all of your content for your EPK. Add your bio, music, and more to your EPK template. Check and adjust your EPK’s design. Get your EPK to work for you. Update your EPK regularly.
How long should a press kit be?
Option 2: A press kit PDF For one, a PDF press kit must be short; think one page of A4. For two, the main reason you will ever want to have a PDF version of your media kit is to have something to print and physically distribute at an event, or to slip into a journalist’s dossier when they aren’t looking.
Why is an electronic press kit important?
If you want to promote your new release and get press coverage, you definitely need an Electronic Press Kit or EPK. An EPK will help you communicate all the important information festivals, journalists and media need to cover your music. Some may say that you need to pay money to an EPK service provider.
How do you write a visual kit for a press artist?
A press kit is a marketing tool for artists who want to sell their work both online and offline, so your portfolio must include the following: An introduction letter. A bio. An updated photo of you. An artist statement. Images of previous artworks and installations (a mix of your favorite pieces).
What is an artist press release?
Different from an invitation, a press release contains background information about the artist, the work, and the show. It is targeted to members of the press who may want to check out, write about, or even review your show.
What does EPK stand for?
EPK, short for electronic press kit, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference.
Is an EPK the same as a website?
An Electronic Press Kit (EPK) is a useful way to promote your band. It comes in any digital format such as a website, email or downloadable file. Your site itself can be considered as an EPK. You can also upload EPK files to your site by adding document files to your site.
Where do I send my EPK?
The best place for an EPK is it’s own page on your website. So, www.yourwebsite.com/press — and then have areas of your website designated to press quotes, images and tracks.
What is the difference between a press kit and a media kit?
In simple terms, a media kit is a general overview of your brand, while a press kit is necessary information for immediate coverage on a timely event.
How do you put a press kit on a musician?
The 8 things that should be in every band’s electronic press kit Your musician bio. The first element to include in your EPK is your bio. Promotional photos. Include a section in your EPK with downloadable photos. Music. Video. Press and reviews. Highlights and achievements. Social media links. Contact information.
What does a press kit look like?
Press kits include elements such as your company story and mission, facts, branded marketing assets, info on team members, media mentions, press releases, and samples of feature articles.
How do you make a media kit?
A step-by-step guide to creating a powerful press kit Overview: Give a brief summary. Press Releases: List a few notable milestones. About: Highlight additional information. Audience: Visualize your market. Resources: Include all useful materials. Media Assets: Provide high-quality images. Founders: Include a short bio.
How do I make a brand press kit?
How to Create a Press Kit With Examples (+ Free Template) Find & Choose a Design or Template. Customize Your Template With Your Information. Add Photos. Provide Your Company’s Media Assets (e.g., Logo) Link to Past Press Releases. Include Additional Features Relevant to Your Business. Promote Your Press Kit.
How do I get press for my brand?
25+ expert tips to get press coverage Build rapport with journalists long before you need them. Pitch journalists rather than publications. Target freelance reporters. Digitize your press releases. Leverage Twitter. Stay on top of trends. Provide background information and visuals to the reporter. Offer product samples.
How do I make a press kit?
Look for a printed web address on brochures and business cards. Review the website to see if there is a link specifically stating “media,” “public relations,” or “press kit.” In some cases, you may need to click on a link which says “contact us” or “more information” to be directed to the press kit.
Can you make an EPK on squarespace?
The best option is on your very own website, which you should have if you don’t have one already. Services like WordPress, Squarespace, and Wix make it easy to build your dedicated website and include a special page just for your EPK.
