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Traditionally an electronic artist press kit (EPK or presskit) is a selection of documents and files that you have ready to send to promoters, blogs and anybody who may request it. It’s basically a DJ or artist resume of sorts.
What is the purpose of a press kit?
A press kit is a page or folder on your website that makes it incredibly easy for journalists to learn about your brand and access photos and videos to use in their content. Press kits give journalists all the facts and figures they need so they can focus on telling a compelling story.
What does a press kit usually include?
Press kits include elements such as your company story and mission, facts, branded marketing assets, info on team members, media mentions, press releases, and samples of feature articles.
What is the difference between a press kit and a media kit?
In simple terms, a media kit is a general overview of your brand, while a press kit is necessary information for immediate coverage on a timely event.
Do I need a press kit?
Not having a press kit is a problem. If you don’t have a press kit, your company has already lost its control on the accuracy of the information you can provide to reporters to enrich their stories. The purpose of the press kit is to provide media partners with meaningful information about you and your business.
How much does a press kit cost?
Fortunately, not all press kits are disasters. In fact, if done well, they can be real assets. Press kits are relatively inexpensive ways to get you noticed — perfect for creative but fiscally challenged freelancers. With an average price of $5,000, they’re way cheaper than most forms of advertising.
How long should a press kit be?
Option 2: A press kit PDF For one, a PDF press kit must be short; think one page of A4. For two, the main reason you will ever want to have a PDF version of your media kit is to have something to print and physically distribute at an event, or to slip into a journalist’s dossier when they aren’t looking.
How do I get press for my brand?
25+ expert tips to get press coverage Build rapport with journalists long before you need them. Pitch journalists rather than publications. Target freelance reporters. Digitize your press releases. Leverage Twitter. Stay on top of trends. Provide background information and visuals to the reporter. Offer product samples.
How long should a media kit be?
A media kit can range from 1-2 pages to 3+ pages, depending on how long you’ve been blogging for and how establish your brand is. There is no right number of pages, but personally my media kit is 2 pages. I’ve seen media kits that include editorial features and work as well as expertise listed out.
Who needs a media kit?
A media kit gives you the opportunity to present yourself as you want to be seen. It also gives your audience a detailed description of exactly what you offer. It allows you to control the message. When you take on a new client, he or she will likely have lots of questions about your products or services.
What is a brand press kit?
A press kit is a mini portfolio that contains a professional representation of your business and it’s brand assets. They’re useful tools for potential clients, business partners, and investors trying to gauge your company’s credibility.
Who uses Mediasets?
They are mainly used at events and for launches as a package of information for journalists to help them write their story. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. It should be a one-stop shop for all of the information journalists need.
How do I make an effective press kit?
How to Create a Press Kit With Examples (+ Free Template) Find & Choose a Design or Template. Customize Your Template With Your Information. Add Photos. Provide Your Company’s Media Assets (e.g., Logo) Link to Past Press Releases. Include Additional Features Relevant to Your Business. Promote Your Press Kit.
What is a media kit for influencers?
An influencer media kit is a digital portfolio that tells your clients everything they need to know about you. It is an opportunity to highlight your achievements and showcase your USP (unique selling proposition). For anyone trying to build a personal brand, media kits are essential.
How long have press kits been around?
The press release originated during the year of 1906, after a train wreck in New Jersey took the lives of more than 50 people.
Do you pay for press releases?
Distributing your press release locally or to most states will cost $350. Targeting your top markets or regionally will bring the price up to $575, and sending your press release nationally will cost around $805. PR Newswire also has international distribution options.
Is press release paid?
Paid press release sites usually have a press list that they will send your press releases to in addition to posting your release on their website and in their RSS feed. Many paid sites also offer extra SEO benefits like tagging, the option to edit your meta data, and grammar checking.
How do I write a press release for free?
How do I distribute a press release for free? Write your own press release or outsource the task to a PR distribution service. Sign up to one of the free press release distribution services above and submit your press release to them.
How many words should a press release be?
Be concise The ideal length of a press release is about an A4 side or about 300 to 400 words (the length of a short news item). That’s just three or four short paragraphs and a couple of of quotes. If yours is longer than that, you’ve probably got unnecessary waffle that doesn’t add anything to your story.
Can a press release be too short?
A press release should have somewhere in the neighborhood of 400 words. That’s roughly one printed page. There’s no crime in falling a little short or going over by a bit but if you have significantly fewer or more than that amount of words, something is wrong.
How do you put together a press kit?
A step-by-step guide to creating a powerful press kit Overview: Give a brief summary. Press Releases: List a few notable milestones. About: Highlight additional information. Audience: Visualize your market. Resources: Include all useful materials. Media Assets: Provide high-quality images. Founders: Include a short bio.
