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A rack card is a document used for commercial advertising, frequently in convenience stores, hotels, landmarks, restaurants, rest areas and other locations that enjoy significant foot traffic. Rack cards are typically 4 by 9 inches in size and sport high-impact graphic design.
What is on a rack card?
A Rack Card is a simple and cost-effective promotional piece, usually printed in full color on one or both sides of heavy cardstock.
How effective are rack cards?
Though each is used for different purposes, rack cards are often an effective, affordable choice to introduce yourself to potential customers. Like business cards, rack cards often act as a first impression for your company. Use special care when designing them.
Where do you put rack cards?
Rack cards are typically printed on a 4″ x 9″ card stock material that you can place in locations that have significant foot traffic. Popular places to display your rack cards are in hotels, restaurants, business partners, and inside your own business location.
Why is it called a rack card?
Rack Cards They offer a good amount of space for your business’s logo, the product or service being promoted, contact information and images. They also perform double duty: they fit perfectly into a brochure stand/rack (hence the name rack card) or into a standard #10 business envelope for mailing.
Can you mail a rack card?
Although rack cards may be simple enough in nature, don’t underestimate these 3 ½ x 8 ½ envelope-size cards. They’re perfect for mailing and displaying, they’re simple to customize, and they’re easy on the wallet.
What is rack card size?
There are 2 rack card sizes that are widely used and are available here in UPrinting. 3.5” x 8.5” and 4” x 9”. Both of this size comes with wide array of options such as paper type, perforation, printed side and more.
What is a business rack card?
What are rack cards? Traditional rack cards are easily recognized as the vertical advertising cards found at most visitor’s centers, hotels, and rest stops. They are often single, glossy, full color marketing pieces that share a small amount of information about a business in an eye-catching way.
How much of a rack card is visible?
You’ll notice on rack cards, typically only the top 1/4 of the card is visible before a potential client picks it up. That means you have to use that small space to get their attention. Make sure you create a compelling headline and use colors that stand out.
How big is a flyer?
A standard flyer is usually the size of a piece of computer paper. That’s 8.5” x 11” in the US, or the very similar A4 (8.3” x 11.7”) in the rest of the world. But smaller formats are also popular when it comes to flyers.
What is a rack brochure?
Designed for rack displays, rack brochures deliver your message to customers concisely and economically. All rack brochures include folding to a standard rack size of 4″ x 9″. Easy to grab and take home, rack brochures are hard to miss—and hard to resist.
How much do rack cards cost?
Rack-ready Postcards Quantity Price per card Pack price 50 $0.84 $42.00 $46.00 100 $0.65 $65.00 $92.00 250 $0.46 $115.00 $230.00 500 $0.37 $185.00 $460.00.
What kind of paper is used for rack cards?
Papers and sizes for rack cards Popular paper types for rack cards include 10 pt cardstock in glossy or matte finish. Glossy paper reflects more light and delivers vibrant colors. Matte paper stock is less reflective and gives the printed piece a more elegant appearance.
Can a brochure be 2 pages?
If you have too much information to fit on one two-sided page but not enough to make an entire booklet, a multi-page brochure (or short booklet) will accommodate more content. You can do this using two or three-pages folded in half and bound.
What size is a brochure?
The standard brochure sizes are 8.5” x 11”, 8.5” x 14”, 5.5” x 8.5”, 9” x 12”, 11” x 17”, and 11” x 25.5”. The size that you should pick for your brochure will depend on your content. Effective brochure marketing relies on the harmony of the design as well. But how do you start creating effective brochures?.
What size are handbills?
Concert and Band Posters Unlike the film industry, however, these sizes are not standardized. A handbill, the smallest band poster, is often 8.5×10 or 8.5×5. Flyers and small posters that are used as advertisements outside the venue are generally 8.5×11.
What is the difference between a rack card and brochure?
What is the difference between a brochure and a rack card? The standard brochure is a tri-fold. It is a piece of paper stock that is 8.5×11 inches and folded two times so you have 3 panels on the front and three panels on the back for copy. The rack card is one-third of an 8.5×11 inch piece of paper stock.
Are rack cards double sided?
Customize yours today, whether you want single-sided or double-sided. Rack card printing options include: 4” x 9” finished size (100lb Gloss Cover & 14pt).
What is 250gsm paper?
250gsm = 190 to 285mics. 300gsm = 237 to 342mics. 350gsm = 284 to 395mics. 400gsm = 315 to 460mics.
What weight paper are postcards printed on?
Historically, postcards are generally printed on a standard 16 pt “ultra thick” semi-gloss paper stock because of the luxurious feel, quality, and durability. Printivity also offers a 14 pt “extra thick” cardstock for postcards when you want a thick card, but want to be keep the price down.
Is cardstock thick enough for a postcard?
Cardstock weight for postcards depends on your preference. You can go with a 12pt cardstock or the thicker 24 pt cardstock if you want something a little thicker. The heavier the weight, the more durable your postcard will be.
What’s a French fold?
Definition of french fold : a folding of a sheet printed on one side into four or more leaves so that the outside pages read consecutively also : a sheet folded in this manner.
What is a Z fold brochure?
The Classic Z-Fold is Commonly Used for Letters, Flyers and Brochures. A Z-fold is a document folding method that uses two parallel folds to create six panels of equal size – three panels on each side of the paper. The two folds are made in opposite directions, which forms a shape that resembles the letter Z.
What do you call a 4 fold brochure?
What Is an Accordion Fold Brochure? The accordion fold divides your brochure into four panels which fold on top of one another, like an accordion.
