Table of Contents
How to Write a White Paper in 10 Steps Step 1: Choose Your Topic. Step 2: Conduct Thorough Research. Step 3: Understand Your Audience. Step 4: Create Your White Paper Outline and Format. Step 5: Craft an Attention-Grabbing Title. Step 6: Write an Enticing Introduction. Step 7: Break Up the Content With Subheadings.
What is a white paper format?
A white paper is an in-depth report or guide about a specific topic and the problems that surround it. It is meant to educate readers and help them to understand and solve an issue. In the world of marketing, a white paper is a long-form piece of content, similar to an eBook.
What does writing a white paper mean?
A white paper, also written as “whitepaper”, is an informational document usually issued by a company or not-for-profit organization to promote or highlight the features of a solution, product, or service that it offers or plans to offer.
What makes a good whitepaper?
A good white paper is more about using a collection of facts to provide solutions to audiences’ problems than an advertising platform. You can use a white paper to position yourself as an industry expert with insights to help your readers. It is, therefore, important that your paper offers great value.
How long does a white paper take to write?
According to the White Paper Writer Industry Report which surveyed 600+ writers in 2007, the typical white paper takes between 24 and 50 hours to complete. That means one to two weeks full-time should be enough to complete a white paper if everything else falls into place.
How do you title a white paper?
Here are 11 tips on putting together compelling titles for white papers. Title tip #1: Understand the title is critical. Title tip #2: Learn to spot tired titles. Title tip #3: Consider using a number. Title tip #4: Take time to find a dynamic name. Title tip #5: Stress the benefits for readers.
How do you publish a white paper?
7 Ways to Launch White Papers with a Bang Have a distribution plan at the ready. Before you launch a white paper, you need to have a plan. Create a landing page. Write a series of relevant posts to support and promote the paper. Write guest posts. Get reviews. Invite experts to guest post. Email it to your subscribers.
How do you write a white paper template?
Step 1: Make the White Paper Count. Step 2: Execute on the Strategy. Step 3: Put Together an Easy-to-Read Title Page. Step 4: Identify H1, H2, and Subsections. Step 5: Break Out Sections That Need to Stand Alone. Step 6: Use a Simple Color Palette to Bring Attention to Key Thoughts.
What is a blue paper?
A blue paper sets out technical specifications of a technology or item of equipment. A yellow paper is a document containing research that has not yet been formally accepted or published in an academic journal. It is synonymous with the more widely used term preprint.
How many pages should a whitepaper be?
Today’s typical white paper is six to eight pages long, a little shorter than in past years. Consider the format. The typical white paper looks more appealing than a technical manual yet not as slick as a brochure. White papers are typically distributed as a PDF on the web.
How much should I charge for writing a white paper?
Yes, there is Fiverr.com and Scripted where you can hire someone to write a white paper for anywhere between $5 and $300. However, our research shows that in 2021 the “average” cost for a white paper is around $4,500. Writers with specific professional knowledge and experience more often charge from $5,500 to $7,000.
What is the difference between a white paper and a research paper?
Difference #1: The Author The author may have a background in the topic or product, but this is not required. Ultimately, the white paper reflects directly on the company that sponsors it, not directly to the author. This anonymity could not be further from the authorship of scientific journal articles.
Are white papers still relevant 2021?
Since they are well-researched and authoritative, whitepapers make great incentives for users to convert to potential customers or clients on your website. So, yes, whitepapers are still useful and will absolutely be so in the future.
Do you put your name on a white paper?
That’s right: if you’re a consultant or a business owner and you write a white paper to market your own company, you should put your name on it.
What is technical white paper?
A white paper is an authoritative guide or report that explains the benefits of a particular technology, product or policy. White papers are commonly used to describe the theory behind a new technology of computer methodology.
Should white paper be capitalized?
AP Style tip: It’s white paper, two words, lowercase, when used to refer to a special report.
Why is it called a white paper?
A white paper is an authoritative report or guide that often addresses issues and how to solve them. The term originated when government papers were coded by color to indicate distribution, with white designated for public access.
How do you write a White Paper Technical?
How to Write a Technical White Paper Cover Page. The first page of your white paper is the cover page. Introduction/Abstract/Executive Summary. Problem. Product Design. Solution. Conclusion and Call to Action. Overall Format. Statistics.
Is a white paper a publication?
Just to set the record straight, white papers are marketing publications that serve to explain the technology used in a product. Peer-reviewed publications are scientific articles that must be read and accepted by other scientists.
Is it hard to write a white paper?
Writing a white paper isn’t easy, but it can be an awesome way to stand out as an expert in your field. Although crafting a white paper is more of an art than a science, there are general guidelines you can follow to help you out along the way. Have a topic people will want to read.
How do you write a white paper introduction?
5 steps to write white papers that impress Build a template. Consider who your audience is and how your brand can help solve their problems. Hook readers with a title. Write an impactful introduction. Organize subsections to stay on track. Write first, edit second, and proofread extensively.
