Table of Contents
How to Create a Press Kit With Examples (+ Free Template) Find & Choose a Design or Template. Customize Your Template With Your Information. Add Photos. Provide Your Company’s Media Assets (e.g., Logo) Link to Past Press Releases. Include Additional Features Relevant to Your Business. Promote Your Press Kit.
How do I make a press kit?
A step-by-step guide to creating a powerful press kit Overview: Give a brief summary. Press Releases: List a few notable milestones. About: Highlight additional information. Audience: Visualize your market. Resources: Include all useful materials. Media Assets: Provide high-quality images. Founders: Include a short bio.
What should a press kit include?
What’s included in a press kit? Press kits include elements such as your company story and mission, facts, branded marketing assets, info on team members, media mentions, press releases, and samples of feature articles.
How do you write a successful press kit?
Writing a press release – checklist Choose the angle that matters for your target audience. Start with a well-thought-out headline. Pay attention to a lead paragraph. Cover the essentials in a few body paragraphs. Consider adding quotes. Include contact details. End your press release with a boilerplate.
What is press kit template?
A press kit template is a part of your business website that contains information and resources meant for publishers and reporters. Most of the best press kit examples make it very simple for the public to instantly learn about your products or brand while allowing them to readily access materials and photos to use.
How do I write a business press kit?
How to Create a Press Kit With Examples (+ Free Template) Find & Choose a Design or Template. Customize Your Template With Your Information. Add Photos. Provide Your Company’s Media Assets (e.g., Logo) Link to Past Press Releases. Include Additional Features Relevant to Your Business. Promote Your Press Kit.
How long should a press kit be?
Option 2: A press kit PDF For one, a PDF press kit must be short; think one page of A4. For two, the main reason you will ever want to have a PDF version of your media kit is to have something to print and physically distribute at an event, or to slip into a journalist’s dossier when they aren’t looking.
What should be in a 2021 press kit?
To get you started, here’s what usually goes in a company press kit: Company details. Start with the essentials: a detailed company description, brand guidelines, high-resolution images & logos. Bios & headshots. A selection of press releases and examples of media coverage. Awards & recognition. Contact information.
Whats the difference between a press kit and a media kit?
In simple terms, a media kit is a general overview of your brand, while a press kit is necessary information for immediate coverage on a timely event.
How much does an electronic press kit cost?
$195. Send an EPK to connect with venues and promoters. Show off your tunes, send photos, and display fan demographics — set up yours today! And more!.
How do you write a killer press release?
7 Ways to Write a Killer Press Release Understand the concept. A press release is never about promoting a product; it’s about showcasing an idea that will interest readers. Be timely. Don’t flatter yourself. Know who’s the boss. Make their job easy. Be specific. Get edgy.
How do you write a 2021 press release?
How do you write a press release? Find a newsworthy angle. Write an attention-grabbing headline. Write your opening sentence (aka, lede) Craft two to five strong body paragraphs with supporting details. Add quotes. Include contact information. Write boilerplate copy.
How much should I charge for a press release?
For a press/news release for advertising and public relation purposes, your rates as a professional writer should be: Per hour: high $182, low $30, average $80. Per project: high $1,500, low $125, average $700. Other: high $2/word or $750/page; low 50₵/word or $150/page; average $1.20/word or $348/page.
How do you make a Canva press kit?
How to make a media kit Open Canva. Open up Canva and search for “Media Kit” to get started. Choose “Create a blank media kit” or scroll through ready-made templates for inspiration. Canva’s library has templates for every industry, style and theme. Discover features. Customize your kit. Download or share.
How many pages should a media kit be?
A media kit can range from 1-2 pages to 3+ pages, depending on how long you’ve been blogging for and how establish your brand is.
What is a media kit PDF?
A media kit is also known as a press kit. It is a set of promotional materials to provide information to members of the news media to help them write articles.
What should a media kit look like?
A comprehensive media kit should include a description of the company or individual, contact information, social media statistics, case studies, information on partnerships and collaborations, and testimonials from past customers.
How A press kit is used?
What’s a press kit? A press kit is a page or folder on your website that makes it incredibly easy for journalists to learn about your brand and access photos and videos to use in their content. Press kits give journalists all the facts and figures they need so they can focus on telling a compelling story.
How do I set up a nonprofit press kit?
What is a media kit? Help answer questions before they are asked. Provide facts and information about your cause. Introduce your organization and other initiatives. Lay the foundation to pitch a news story. Position your organization as the subject matter expert. Provide quotes and bios for speakers.
What makes a good PR kit?
Provide high quality, high-resolution graphics that also include a transparent background to make your graphics easy to use for nearly any purpose, including print. If applicable, include a download to the raw, vector file. Check out this amazing press kit example from ecommerce brand Mantry.
What should an influencer media kit include?
Here is what you need to include in your influencer media kit to stand out among other influencers: Number of Followers on Social Media. Audience Demographics. Good Design. Website Statistics. Testimonials. A Short Introduction About Yourself. Your Contact Details. Collaboration Options.
How do I get press for my brand?
25+ expert tips to get press coverage Build rapport with journalists long before you need them. Pitch journalists rather than publications. Target freelance reporters. Digitize your press releases. Leverage Twitter. Stay on top of trends. Provide background information and visuals to the reporter. Offer product samples.
