Table of Contents
5 basic steps to make a digital press kit Decide on the ingredients. It stands to reason that before creating a press kit, you need to figure out its basic components and gather all the information needed. Arrange information on the slides. Add animation. Save as PDF. Save as HTML5. Share and track your press kit.
What should be in a digital press kit?
What Is Included in an Electronic Press Kit: Company Backgrounder. Management/Staff Bios. A Selection of Important Press Releases. Products/Services Fact Sheet(s) Case Studies. Noteworthy Press Coverage. Industry Awards and Accolades. Digital Artwork.
How do I make an art press kit?
Here are the essential elements to include in your Electronic Press Kit: Links to Your Music. Artist Biography. Professional Photos and Album Artwork. Logos and Branding Assets. High-Quality Music Videos. Embedded Links to Your Assets. Press and Testimonials. Tour Dates and Show Information.
What is the difference between a press kit and a media kit?
In simple terms, a media kit is a general overview of your brand, while a press kit is necessary information for immediate coverage on a timely event.
How do you make a 2021 press kit?
How do you make a press kit? Choose a format. Write your company overview. List a few milestones. Gather your media assets. Add a founders’ bio. Add to your website.
How much does an electronic press kit cost?
$195. Send an EPK to connect with venues and promoters. Show off your tunes, send photos, and display fan demographics — set up yours today! And more!.
What is an artist press kit?
Just what is a press kit and why should an artist have one? A press kit is just what it sounds like, as it is a group of documents presenting the artist’s background, education, experience, past exhibitions, publishing achievements, competition awards along the artist’s current and future shows, etc.
How long should a press kit be?
Option 2: A press kit PDF For one, a PDF press kit must be short; think one page of A4. For two, the main reason you will ever want to have a PDF version of your media kit is to have something to print and physically distribute at an event, or to slip into a journalist’s dossier when they aren’t looking.
What is a digital media kit?
A digital media kit – also called a digital press kit – is a collection of quick and easily-read snippets of information about your company or organization that serves to impress a journalist(s) to write a story.
Who uses Mediasets?
They are mainly used at events and for launches as a package of information for journalists to help them write their story. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. It should be a one-stop shop for all of the information journalists need.
Do I need a press kit?
Not having a press kit is a problem. If you don’t have a press kit, your company has already lost its control on the accuracy of the information you can provide to reporters to enrich their stories. The purpose of the press kit is to provide media partners with meaningful information about you and your business.
How do I email a media kit?
If the media kit is just a press release, include the text of the release in the body of the email, and attach the release for convenience. If the press kit is a package about an event, write a brief statement saying what the event is, when it is and what you have attached.
What is media kit for bloggers?
What is a media kit? A media kit is basically your blog or social media channel’s resume. It is a document – usually a PDF – that you use when working with sponsors. It typically goes over what your blog or social media is all about and the statistics behind it.
Can an EPK be a website?
An Electronic Press Kit (EPK) is a useful way to promote your band. It comes in any digital format such as a website, email or downloadable file. Your site itself can be considered as an EPK. You can also upload EPK files to your site by adding document files to your site.
What EPK stands for?
EPK, short for electronic press kit, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference.
What is a musicians EPK?
An EPK, or electronic press kit, is a digital version of a promotional package that musicians used to mail out to venues, festivals, or talent buyers. EPKs are regularly used as a general online resume that sums up a musician’s career to date.
Should an EPK be a PDF?
55% of emails are opened by phone – so it’s essential that your EPK or anything your linking to via email is mobile friendly. A PDF file – just isn’t. Attachments Often Go To Spam.
How do I get press for my brand?
25+ expert tips to get press coverage Build rapport with journalists long before you need them. Pitch journalists rather than publications. Target freelance reporters. Digitize your press releases. Leverage Twitter. Stay on top of trends. Provide background information and visuals to the reporter. Offer product samples.
What does a media kit contain?
What should be in a media kit? Media or PR contact information. In the event a member of the press should reach out to an organization, who should they contact? Important and recent press releases. Company background. Leadership biographies and headshots. Logos. B-roll footage and still photographs. Other elements.
How do I set up a nonprofit press kit?
What is a media kit? Help answer questions before they are asked. Provide facts and information about your cause. Introduce your organization and other initiatives. Lay the foundation to pitch a news story. Position your organization as the subject matter expert. Provide quotes and bios for speakers.
What is a creative media kit?
A media kit provides a quick snapshot of your brand that can help you increase collaborations with influencers, other brands, media companies and more.
What is an Instagram media kit?
What is an Instagram media kit? A media kit is like a CV for your Instagram career. It is a document that tells brands everything they need to know about you, your influencer achievements and key Instagram stats. Like a resume or CV, it can be as short as one page or multiple pages long.
How many pages should a press kit be?
Try to keep this fact sheet succinct and at two pages maximum. Keep in mind that your goal is to enable a journalist to quickly cut and paste information with as few errors as possible.
Are press kits still relevant?
In fact, some companies now require press materials to exist solely in a digital format to help reduce paper consumption and costs. Like its printed counterpart, the goal of the electronic press kit is largely still the same – to help members of the media develop stories related to a client, product, service or event.
