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Ideally, your tagline should be six words or fewer (with some exceptions that I’ll share in the examples section at the end). Give It Meaning. A tagline shouldn’t be made just because you saw some famous companies have one. Clarity Is Key. Focus On The Benefits. Tell A Story. Take A Break. We Bring Good Things To Life.
What makes a tagline good?
A good tagline is primarily functional. It should explain the unique value that your business offers as clearly as possible. Sure, many classic taglines are pretty smart. “Let your fingers do the walking” is a clever play on words.
What are some good taglines?
What Are the Best Advertising Slogans of All Time? Nike – Just Do It. Apple – Think Different. Wendy’s – Where’s the Beef? Coca-Cola – Open Happiness. L’Oreal – Because You’re Worth It. M&Ms – Melts in Your Mouth, Not in Your Hands. De Beers – A Diamond is Forever. Wheaties – The Breakfast of Champions.
What makes a compelling tagline?
A compelling tagline needs an emotional hook, which is directly related to the brand benefit. Even if it isn’t a specific statement of benefit, a tagline should stir an emotion that communicates a benefit without explicitly stating it.
How do you make a meaningful tagline?
How to write a tagline Write down in one or two sentences (a) what you do, (b) for whom, and (c) how customers benefit from working with you. Trim your writing down to a few words. Play with different options.
How do I write a tagline for myself?
How to Write Your Welcome Tagline People who concisely and confidently introduce themselves leave a better first impression. Introduce yourself and briefly describe what you do. Example: “Hi, I’m Pete Kistler. Introduce yourself and briefly describe the opportunity you’re seeking.
What is a tagline example?
Examples of Imperative taglines are: Nike – Just Do It. Youtube – Broadcast Yourself. Coca-Cola – Open Happiness.
How much should a tagline cost?
Lawyers who specialize in trademark law charge an average of $125 to $300 per hour. Registering a slogan costs $500 to $2,000. The cost depends on how many amendments you have to make.
How do you do a brainstorm tagline?
In brainstorming ideas for your tagline, you should refer to your list of benefits, value propositions, and key differentiators from Step 1. It’s also important to think and write in the appropriate brand voice.
When you care enough to send the very best is a tagline of?
Hallmark advertisement from 1957. The slogan “When you care enough to send the very best” was introduced in 1944. The company changed its name from Hall Brothers to Hallmark in 1954, a move that underscores the prominence of the logo in this ad.
What is Burger King’s slogan?
Burger King unveiled a new slogan, “Be Your Way,” along with a marketing campaign targeted at the Millennial generation. While the new tagline is similar to the brand’s longstanding, iconic “Have It Your Way” slogan, experts say it reflects a new focus on customers’ way of life rather than the chain’s food and service.
What would your tagline be?
Your personal tagline is a short and sweet sound bite that says what you do and why you do it. It’s your mission, the purpose of your work. It’s not about impressing people and getting them to hire you. A tagline is inspirational because magic happens when you have a strong intention to make a difference.
Can your tagline be a quote?
Don’t Quote Your “Tagline” Before you put your tagline in quotes, ask yourself why you want to put it in quotesand then don’t put it in quotes. Quotes make your statement look like an “as-if” or a figure of speech, rather than a fact.
What is a catchy phrase?
1 : a word or expression that is used repeatedly and conveniently to represent or characterize a person, group, idea, or point of view. 2 : slogan sense 2.
How do you sell a tagline?
9 Best Ways to Make Money Writing Slogans Look for Clients (Become a Freelancer) Getting Trained. Enter Slogan Competitions. Keeping it as Short as Possible and Witty. Focus on Your Unique Selling Point (USP) Getting Extra Input from Your Buyers and Doing More Research. Making Your Slogan Humorous (If it Can).
Can you copyright a tagline?
Copyright does not protect names, titles, slogans, or short phrases. In some cases, these things may be protected as trademarks. However, copyright protection may be available for logo artwork that contains sufficient authorship. In some circumstances, an artistic logo may also be protected as a trademark.
Can you trademark a tagline?
Generally, taglines and “traditional” trademarks are governed by the same rules. Accordingly, so long as a tagline or slogan is either inherently distinctive or has developed secondary meaning, a tagline is protectable as a trademark.
Can two companies have the same slogan?
Just because a company has trademark rights, those rights do not absolutely prohibit anyone else from using the same name, logo, or tagline. The same exact trademark you use can be used on a substantially different product or in a substantially different industry.
Which brand has tagline quality never goes out of style?
Levi’s has an advertising slogan: “Quality never goes out of style.” Consumers can buy other kinds of jeans, including off-brands.
What is the tagline of Coca Cola?
Coke’s new ad campaign uses the slogan “Taste the Feeling.” Coke needs to step up its marketing in the face of declining sales and profits. Both were both lower in the first three quarters of last year, putting Coca-Cola on pace to report its third straight year of declining revenue.
What slogan is Save Money Live Better?
NEW YORK (Reuters) – Wal-Mart Stores Inc WMT. N said on Wednesday that it is rolling out a new advertising campaign with the slogan, “Save Money. Live Better,” replacing the motto “Always low prices” after 19 years.
What is McDonald’s tagline?
However as of 2017, McDonald’s continues to have the “i’m lovin it” slogan appear on most all of its product packaging; and has made no major announcement that the company will use any other slogan exclusively in place of this one any time in the near future.
