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What is the target audience for podcasts?
According to the same report, half of all podcast listeners are aged 12 to 34, with listeners 35+ making up the other half. But don’t be fooled into thinking that podcasts are just a fad for young people. As the listeners themselves age, these age brackets will shift as well.
Do seniors listen to podcasts?
According to Edison Research, monthly podcast listening by those 55 and older has increased by 70% since 2014. And, if you’re looking for something informative or purely entertaining to listen to right now, whether on a long drive or doing work in the garden, we’ve gathered a few suggestions, below.
What percentage of the of 12+ US population has listened to a podcast?
The share of Americans who listen to podcasts has also substantially increased over the last decade. As of 2021, 41% of Americans ages 12 or older have listened to a podcast in the past month, according to “The Infinite Dial” report by Edison Research and Triton Digital, up from 37% in 2020 and just 9% in 2008.
How do podcasts get demographics?
How to Find Your Podcast Audience Demographic Information Click/tap on Catalog, then click/tap on your show. Click on the Audience tab (see first screenshot below) Change the date range to “All Time” Scroll down till you see the Age and Gender information. Take a screenshot of each section (see second screenshot below).
What is the average age of podcast listeners?
49% of monthly U.S. podcast listeners are aged between 12-34, 40% between 35 and 54 years old, and 22% are aged over 55. Monthly podcast listeners also tend to work a full-time job (51%), 17% of whom have a household income between $100K-$150K.
Are podcasts growing in popularity?
Growth of the podcasting industry And while podcasts have been around for nearly two decades, the format has only just entered the mainstream. In 2021, the number of monthly US podcast listeners will increase by 10.1% year-over-year (YoY) to 117.8 million.
What is the difference between a radio show and a podcast?
Podcasts are pre-recorded. Internet radio shows air live on a specific day and time, while podcasts are pre-recorded. This allows for podcasts to be edited, while the content on internet radio shows is raw and live as it happens.
What are the most popular podcast genres?
Comedy is the most popular podcast genre in the US 22% of respondents to a Statista survey about podcasts said that comedy was their favorite type of podcasts to listen to. News and true crime were also popular, with sport and health & fitness taking joint 4th place.
How often do podcasts fail?
Less than 20% of the podcasts that have launched this year will make it to next year. Most podcasts fail. If you’ve launched a podcast or are thinking about launching one, you don’t want to put in all that work just to see your experiment get canned in a few months.
What percentage of adults in the US listen to podcasts?
During the latest annual survey in 2021, it was found that 57 percent of US consumers listened to audio podcasts, up from 55 percent in the previous year.
What age group listens to the most podcasts?
Share of people who listen to podcasts monthly in the U.S. 2017-2021, by age group. According to a survey held in early 2021, 56 percent of respondents aged 12 to 34 years old had listened to a podcast within the preceding month, compared to 26 percent of those aged 55 or above.
How many listeners do podcasts have?
That’s 144 million podcast listeners, the numbers from Edison Research show. Research conducted by Statista in 2019 estimates that the number of Americans who listen to podcasts at least occasionally is 86 million.
Who is the number 1 podcast in the world?
Top podcasts Podcast Industry Ranking Top 20 Podcasts Rank Podcast Publisher 1 The Daily The New York Times 2 NPR News Now NPR.
How can you tell how popular a podcast is?
A podcast can have multiple categories but only ranks in the first category listed. Within Apple Podcasts look to see what category the show is in, and look in top podcasts for that category. This indicates how many new subscribers that show gets a day compared to other shows in that category.
How do I get the audience for my podcast?
Connect with your listeners. Create a website for your podcast. Build an email list and send out regular newsletters. Post about every new episode on your personal handles. Use relevant hashtags. Reply to comments. Post in relevant Facebook and Reddit groups. Reach out to another show to cross-promote with them.
What’s the ideal length for a podcast?
A 15 to 30-minute podcast is ideal for podcasters that produce content around short stories, daily news, and trending topics. This podcast length is common among shows with solo hosts. Popular podcasts that generally stay within 15-30 minutes include The Daily and Blackout.
How much do average podcasters make?
As an estimate, if your podcast has about 10,000 downloads per episode, you can expect to make between $500 – $900 per episode in affiliate sales.
Which podcasts have the most listeners?
The top shows based on measurement from Q3 2020 – Q2 2021 are as follows: The Joe Rogan Experience. The Daily. Crime Junkie. This American Life. Stuff You Should Know. My Favorite Murder. Pod Save America. Office Ladies.
Are podcasts still popular 2021?
According to the latest count, there are now 34 million podcast episodes. And over 1.5 million active shows. And roughly 75% of the U.S. population is now familiar with podcasting. But the podcast industry is still growing.
Why are podcasts so popular in 2021?
Why Are Podcasts Becoming More Popular? One reason that podcasts are becoming more popular is their convenience. Users can listen to audio episodes while running, cooking, and cleaning, along with numerous other scenarios. As such, they offer an easy way to absorb information while doing something else.
What are 3 reasons podcasts are so popular?
Why Are Podcasts So Popular? 5 Reasons Why People Love Pods They’re Easy to Access. If you have a smartphone, tablet or computer you can access a podcast with next-to-no effort. You Can Listen to What You Want. They’re Multi-Task Friendly. They Build Intimacy. Provide an Instant Community.
